Soon, the first thing a buyer learns about your brand will come from an AI - not from you.
The Insurance Discoverability Council brings insurers and agents together to address how our brands, products and policies are represented by AI - because acting together gives us a measure of control that acting independently never will.
AI is becoming the front door to your business.
Buyers and advisers are asking AI first.
Increasingly, the way people compare insurers, weigh up cover and understand a policy is by asking an AI assistant. Whatever it says becomes the first impression - and often the only one.
Today, that answer is assembled without you.
It is stitched together from whatever sits across the open web: outdated pages, third-party summaries and guesswork. You do not control it, and you may not even see it.
Other industries are already acting.
Leading brands in other sectors have begun adopting shared standards that let them define how AI represents them. Insurance has not. The longer we wait, the more the narrative is set for us.
A collective effort, with clear boundaries.
- 01A collective, not a company.
Insurers and agents coming together as peers. Nobody is selling anything.
- 02A working group.
Regular sessions, outside expertise and practical steps toward shared approaches.
- 03Convened in the open.
Brought together by Grahame Cohen, who has published an open protocol, ATAH, as one possible approach - with others still to consider.
- 01Not a data-sharing arrangement.
The group is run in a compliant way: no policyholder data and no competitive metrics about our companies. We share thinking, not information.
- 02Not a product pitch.
Taking part commits you to nothing commercial.
- 03Not tied to any one solution.
No single protocol and no single vendor, ATAH included. The group decides what good looks like.
Leaders who would rather shape the standard than inherit one.
Senior people at insurers, agents and brokers - chief executives, and leaders across distribution, marketing and technology - who recognise this is coming and want a hand in how it lands.
- Chief executive
- Distribution
- Marketing
- Technology
- 01Meet to compare thinking and surface what is already working
- 02Bring in experts on AI, search and brand representation
- 03Work toward practical, industry-level approaches
- 04Help convene the first gathering of the group
If this resonates, get in touch.
We are bringing the first group together now. Tell us a little about you and we will be in contact about the early sessions.
No commitment - just an expression of interest.